Post by DIRECTV FOR BUSINESS

New research tracking guest behavior and expectations in 2026 shows a growing connection between the quality of a hotel’s in-room entertainment experience and key behaviors that can affect revenue, including guest choice, recommendations, return visits and willingness to pay. Kimberly Twiggs, Vice President at DIRECTV HOSPITALITY®, shares in LODGING Magazine why forward-thinking hotels are turning in-room entertainment into a true differentiator. Take a look: https://dtv.biz/3SEWyPf #DIRECTVHOSPITALITY