Post by DIRECTV FOR BUSINESS

In March 2026, DIRECTV HOSPITALITY® commissioned independent research° surveying 2000 U.S-based travelers 21+ who spend at least five nights a year in hotels about their AI usage habits. It's no surprise that they're using AI to search, compare, and decide where to stay. But there's another shift that's easy to miss: AI doesn't stop influencing guests once they book. To learn more, read the full report: https://dtv.biz/4vj2co9 #DIRECTVHOSPITALITY