Post by Dinesh Ratnam

A month into the Year of the Horse, and the momentum is very real - we ended 2025 in Indonesia with 5x subscriber growth and grew to become the 4th largest OTT platform by MAU in the market. It's been a straight sprint since our relaunch last July so for our small but growing team in Jakarta, these milestones mean everything. On the back of strong organic traction, we recognized that there was a highly engaged fanbase for Chinese content in Indonesia that hadn't yet been fully unlocked. With the support of our local partners, we've been working hard to connect with these communities and find strong content-audience fit.....the signals have been really encouraging. Through the iQIYI Starship fan events, we've also been bringing fan-favourite Chinese stars like Chen Zheyuan and Esther Yu to Jakarta. The response was overwhelming - a powerful reminder that when you close the distance between stars and fans, loyalty and engagement follow. And we're just getting started. Our first slate of Indonesian original productions launches soon (the team has been heads-down with our production partners making this happen!), while we continue to go all-in on Chinese content, micro-dramas, and fan experiences. Stay tuned! (thanks MARKETING-INTERACTIVE and MARKETECH APAC for recently covering our growth story in Indonesia)