Post by Dileep Kaner

🏆📚 Research Publication | IJABR 2026 📚🏆 🎓 Pleased to share that my research paper has been officially published in the International Journal of Advanced Biochemistry Research (IJABR) — Vol. 10, Issue 5S, 2026 | Pages 818–824 | ⭐ NAAS Rating: 5.29 📖 “Purchase Determinants of Traditional Fermented Dairy Dessert Shrikhand among Youth Consumers in Anand, Gujarat” 🔬 The study analysed consumer behaviour and purchase preferences of 91 youth respondents in Anand, Gujarat, towards traditional fermented dairy dessert Shrikhand. 📊 Key Findings: 👅 Taste emerged as the strongest purchase determinant (41.76%) 🏆 Amul was the most preferred brand (74.73%) 🛒 Supermarkets became the leading purchase channel (48.35%) 🌼🥭 Kesar and Mango remained the most preferred flavours 🔁 76.92% respondents expressed repurchase intention, indicating strong brand loyalty 💡 The findings highlight significant opportunities for flavour innovation, organised retail expansion, and youth-focused dairy marketing strategies within India’s traditional dairy sector. 🙏 Sincere gratitude to my respected mentors — Dr. Maulik C. Prajapati Dr. Krunal C. Kamani Dr. Mahendra D. Gurjar for their invaluable guidance and continuous support at Kamdhenu University. 🔗 DOI: Research Publication DOI Dr. Maulik Prajapati Krunalkumar Kamani MBA (Dairy & Food Business Management) Sheth M.C.College of Dairy Science, Anand KAMDHENU UNIVERSITY,GANDHINAGAR (GUJARAT) #ResearchPublication #IJABR #ConsumerBehaviour #DairyMarketing #FoodScience #Shrikhand #MBAResearch #AcademicResearch #DairyIndustry #KamdhenuUniversity #YoungResearcher