Post by Digitas UK

Tomorrow morning, we’re heading to BIMA (British Interactive Media Association) House at SXSW London to talk about something the AI conversation desperately needs more of: friction. Because creativity doesn’t evolve in perfect conditions. It evolves under pressure. Join us as we explore Human × Agent collaboration, productive disagreement, and why the future of creative thinking may depend on building resistance back into the system. 📍 The Joiner on Worship 🕦 Wednesday 3 June - 11:30am See you there: https://lnkd.in/eZmNXvnD #SXSWLondon #BIMA #AgenticAI #Creativity #DigitasUK #FutureOfWork