Post by Digitas UK

One of the things we love most about Cannes Lions International Festival of Creativity is seeing creativity used to change perceptions, not just sell products. That's why we're thrilled to see The Arthur Tut featured in Creative Salon Worldwide's latest roundup of UK campaigns to watch ahead of Cannes Lions 2026. Created with Arthritis Action UK and TikTok for Good, the campaign challenged stereotypes around arthritis by turning physiotherapy into a social movement - proving that meaningful impact and creative ambition can go hand in hand. Best of luck to everyone heading to Cannes this year. We're proud to be among such inspiring company. Check it out: https://lnkd.in/gPX_teRD #CannesLions #CreativeExcellence #SocialImpact #Creativity #Marketing #Digitas