Post by Digitas UK

Last week we spent two days at Braze City x City, and one thing was clear: customer engagement is accelerating, and most operating models are playing catch-up. It’s no longer just about optimising journeys. Decisions are happening in real time, and the way content is created and delivered is shifting with it. Creative Studio stood out. Connecting Canva and Figma directly into live campaigns, it strips out friction and brings idea and execution much closer together. At the same time, more responsive decisioning is pushing personalisation into the moment, adapting to signals as they happen. As execution speeds up, the advantage moves upstream to the fundamentals: data, identity, infrastructure, and the frameworks that make this work at scale. That’s where we’re focused at Digitas - turning this into something practical for our clients. Thanks to Braze for bringing partners and clients together in a genuinely collaborative way! 🦄 Kerry Dawes Jen Jacobs Amy Parry Roy Jugessur #DigitasUK #Braze #CustomerEngagement #MarTech #Personalisation #CX