Post by Digitas UK

What if the secret to great creative work isn't avoiding failure, but embracing it? In her latest conversation with Creative Salon Worldwide, our Chief Creative Officer, Carren O'Keefe, reflects on the moments that have shaped her approach to creativity, leadership and innovation. From a record-breaking failed squat to the bustling streets of São Paulo and the stillness of yoga practice, each experience has helped redefine how she thinks about risk, perspective and what it means to create work that matters. At a time when AI is transforming how we work, Carren explores why the qualities that make us human instinct, empathy, curiosity and connection matter more than ever. Because while technology can accelerate possibilities, it's our willingness to take risks, challenge assumptions and see the world through different lenses that creates work people truly feel. A brilliant reminder that remarkable things rarely happen in the safe zone. Check the full interview: https://lnkd.in/gPT-F-Xe #Creativity #Innovation #CreativeLeadership #DigitalTransformation #AI #Marketing #ExperienceDesign #Digitas