Post by Digitas UK

Remember this moment. This is history in the making.   When Cadillac Formula 1® Team set out to make history, they needed a place to record it. We built them one with the same obsession they brought to their car.   Precision. Craft. An absolute refusal to do things the way they'd always been done.   In just 27 days.    This is how we made the digital home of America's most historic motorsport debut - revealed to 130 million people watching Super Bowl LX.   Meet https://lnkd.in/eyuyANBZ - where the story is being written, race by race. #CadillacF1 #Formula1 #F1 #Digitas #DigitalExperience #SuperBowlLX