Post by Digitas UK

Budgets are back. But they’re being used differently. The latest IPA (Institute of Practitioners in Advertising) Bellwether Report shows spend at a near two-year high but that’s not the interesting part. What matters is where it’s going. As our CEO Anne Stagg points out, there’s a clear move away from churning out content, and towards experiences that people actually notice. Live, earned, in-the-wild, the places where brands show up properly and get something real back. Because even if research budgets are under pressure, the need to understand your audience hasn’t gone anywhere. So every interaction has to earn its place. Do something. Teach you something. The brands pulling ahead aren’t the loudest. They’re the ones paying attention and acting on it. Find out more: https://lnkd.in/eRwD-RP6 #IPABellwether #CustomerExperience #MarketingStrategy