Post by Digital Signage Pulse

ICYMI: Walmart acquires adtech platform Vibe.co for USD 1.4 billion to enhance its retail media network (Invidis): The move underscores the retailer’s ambition to expand beyond being one of the largest advertisers in the US to becoming a major media owner and advertising platform in its own right. In a similar deal, Fox acquired CTV specialist Roku for USD 22bn just last week . The acquisition fits squarely into Walmart’s broader strategy […] #DOOH #retailmedianetworks #digitalsignage