Post by DigitalRoute

"No one has ever put effort in building a scalable tracking system." That's Andrea De Franceschi, Senior Manager at Strategy&, on the hidden reason usage-based revenue feels impossible to forecast. In seat-based pricing, you counted logins. Simple. Now you need to track millions of interactions per user — and most companies built their entire revenue architecture before that was ever a requirement. The gap that creates? That's where predictability breaks down. But some companies, like Snowflake, have cracked it. And the way they did it changes how you think about forecasting, contracts, and what "predictable revenue" even means in a usage-based world. Andrea gets into this and other cases tomorrow on the UsageMoments Podcast. You'll want to hear this one. #RevenueVisibility #AIMonetization #SaaS

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