Post by Digital Cinema Media

Name: Phil Clapp, CEO of the UK Cinema Association, is this week’s guest on Screen Test, with DCM’s Head o
Uploaded: 2026-07-09T13:51:15.990Z
Channel: Digital Cinema Media
Description: Phil Clapp, CEO of the UK Cinema Association, is this week’s guest on Screen Test, with DCM’s Head of Film, Tom Linay. The two chat about why #Guinness’ cinematic adverts work so well, and why ads th

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Phil Clapp, CEO of the UK Cinema Association, is this week’s guest on Screen Test, with DCM’s Head of Film, Tom Linay. The two chat about why #Guinness’ cinematic adverts work so well, and why ads that are made for the big screen have such an impact on the audience. They also give a big shout out to the UK #cinema industry as a whole, having emerged from lockdowns to become stronger than ever, with audiences of all ages showing their love for the cinema experience ❤️ What do you love about going to the cinema? 🎬 #DCMScreenTest #Film #Media #IndustryLeaders #CinemaAdvertising

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