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George Peters, Investment Director at MG OMD, joins DCM’s Head of Film, Tom Linay, on the latest episode of Screen Test. George tells us why he’s looking forward to watching #FockerInLaw, why #4DX cinema adverts make that extra bit of difference, and how he made an excellent call buying a Premium Spot in The Inbetweeners Movie – forecasted to make £4m, ended its run with £40m! What’s the best advert you’ve seen at the #cinema? 🎬 #DCMScreenTest #Film #Media #IndustryLeaders #CinemaAdvertising #TheInbetweenersMovie

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