Post by Diageo

Launching Johnnie Walker Blue Label Azure: a coastal, summer limited-edition release, available exclusively for global travellers. Johnnie Walker is travel retail's #1 brand and #1 Scotch Whisky brand. Exclusivity and distinctiveness are powerful drivers of purchase in global travel retail and Johnnie Walker is tapping into this demand by offering a differentiated and unique expression. Launching at the time of the holiday season, Blue Label Azure has been created to be at the heart of summer celebrations, while showcasing the versatility of Scotch. It will first launch with Avolta UK in London Heathrow Airport from May, followed by major travel hubs including Changi, Hong Kong and Paris. Drink responsibly. DRINKiQ.com