Post by Devoteam

According to the European Parliament, deepfake incidents surged from 500k to 8 million between 2023 and 2025. By the end of 2026, it is estimated that 90% of all online content could be AI-generated. As trust becomes the primary differentiator for brands, Digital Provenance becomes a strategic necessity. 𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝘃𝗲𝗻𝗮𝗻𝗰𝗲? It is the verifiable record of a digital asset’s origin, authorship, and modification history. It moves us from a "Trust Me" economy to a "Show Me the Metadata" economy. 𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻: • How deepfakes are already impacting Finance, HR, and Legal departments, • What the August 2026 deadline means for your organisation’s transparency obligations and • A strategic checklist on how CIOs and CTOs can audit their stacks and build provenance at the point of creation. Or read the full expert view by Patricia Cardoso, Devoteam Value Accelerators & AI Marketing Director EMEA and Willem Craye, Devoteam Brand & Content Director. #DigitalProvenance #AI #EUAIAct #GenerativeAI