Post by Devashish Nahata

This Shark Tank startup pulled off a marketing move that I'm going to remember for life. So Yash, the founder of JoySpoon, a mukhwas brand with zero sugar had put up a stall at a Zepto event. And the interesting bit is that his business card wasn't just a card, but actually a free sample of one of his products. I mean... how is anyone supposed to top that? This is exactly the kind of extra mile I think founders should go when it comes to marketing. I can almost guarantee that anyone who received that card is going to remember JoySpoon for life. I don't think ai is going to replace this kind of creativity anytime soon.