Post by Deutsche Bank

Ageing is not a cost story. It is one of the most underestimated growth opportunities of our time. 📈 In our latest What Next interview, Pedro Ros, founder of Silver Economy, reframes longevity as a structural shift in demand. People aged 60 and over already account for 27 percent of global consumer spending. Yet many markets still treat them as a niche rather than a core customer group. From housing and finance to health, travel and technology, industries are being reshaped. The takeaway is clear: older adults are not a social-policy cost block. They are a diverse, digitally reachable customer group and businesses that understand this will be better placed for future growth. 💡 Explore the full interview and what it means for future markets: https://lnkd.in/edqnVrWC