Post by Detlef Schlich

https://lnkd.in/d7Qk45vK I am pleased to share my new podcast episode: Arteetude 340 – The Artist After the Upload McLuhan, Benjamin, and Aura in Hyperspace This episode continues my ongoing investigation into the relationship between art, technology, media, AI, and contemporary perception. After exploring acceleration, exhaustion, and resonance in Arteetude 338 — and after the physical and reflective pause of Arteetude 339 at Gallery Emptiness with Felicitas — Arteetude 340 turns toward the question of what happens to the artist and the artwork after digital distribution. Together with my AI Co-Host Sophia, I revisit two major twentieth-century media thinkers: Marshall McLuhan and Walter Benjamin. McLuhan’s insight that the medium is the message becomes highly relevant for artists working today. Podcasting, streaming, social media, AI, video, image generation, and algorithmic platforms do not merely distribute artistic work. They reshape artistic practice itself: the voice, the rhythm, the audience, the structure of thought, and even the artist’s self-understanding. Benjamin’s concept of aura opens a second question. In the age of technical reproduction, what happens to the unique presence of the artwork? And how does this question change in an age where the artwork may exist simultaneously as file, stream, post, thumbnail, memory, comment, archive, AI-generated image, and listener experience? In this episode, I connect these questions to my own artistic concept of Multilayerism. Contemporary artworks no longer exist only as isolated objects or singular events. They move through physical, digital, emotional, historical, technological, spiritual, remembered, and misunderstood layers. The episode proposes that aura may not simply be lost in the digital age. It may migrate. It may become unstable. It may travel through layers. But it only survives where attention, imagination, and resonance are still possible. The episode closes with a new musical reflection by Los Inorgánicos, titled “Beneath the Digital Moon” — a love song to the organic after the upload. Central question of the episode: What happens to the artist after the upload? #DetlefSchlich #Arteetude340 #Arteetude #TheArtistAfterTheUpload #MarshallMcLuhan #WalterBenjamin #Multilayerism #Aura #MediaTheory #DigitalCulture #AIandArt #ArtAndTechnology #ContemporaryArt #Podcasting #CreativePractice #MediaPhilosophy #PostDigitalArt #ArtistResearch #LosInorganicos #BeneathTheDigitalMoon