Post by deSter

Passengers see the final result. Designers see the hundreds of decisions behind it.   The Lufthansa FOX project challenged our teams to think beyond products and focus on the entire onboard experience: how items are used, how service flows work, how brand identity is expressed, and how every touchpoint contributes to the passenger journey.   In our latest blog, we share some of the thinking behind these often invisible design decisions and the role they play in transforming an onboard concept into a seamless travel experience.   📖 Read the blog: https://lnkd.in/eu4yt3xs   Because great onboard experiences are rarely defined by a single product—they're shaped by how every detail works together.