Post by Deoleo

"We live a great time for olive oil," says Maria Martha Luchetti, our Chief Marketing, Innovation & Sustainability Officer at Deoleo, in her recent interview with IPMARK.​ ​ After years of volatility, improving harvests are creating the right conditions for the category to regain momentum. The opportunity now is not only to bring consumers back to extra virgin olive oil, but also to deepen their understanding of what makes it unique through quality, transparency, and education.​ ​ That vision is reflected through our #EVOOlution roadmap, which is driving innovation through new products, formats, and consumption occasions that respond to evolving consumer needs, while staying true to the authenticity of extra virgin olive oil.​ ​ Our brands continue to play a key role in that journey. As #Carbonell celebrates 160 years of history, together with #Bertolli, #Carapelli, and #Figaro, they demonstrate how heritage and innovation can go hand in hand to keep olive oil relevant for new generations of consumers, and ensuring the category continues to grow.​ ​ 👇Read the full interview via link in the comments.