Post by dentsu Southeast Europe

Peak season pressure. AI-powered performance. Results that move the business forward. 📈 TEFAL ROMANIA’s latest success story with #dentsuRomania and Criteo shows what happens when commerce intelligence, automation, and strategic execution work together with a clear objective: driving scalable growth during one of the most competitive moments of the year. Our #dentsuRomania team has contributed, together with Criteo and Aleph, towards turning Q4 complexity into a more efficient performance engine by enabling the transition towards Criteo GO’s Maximize Conversion setup. The results speak for themselves: +35% revenue growth during Q4 peak season +33% ROAS vs. previous setup +12% first-time purchasers Beyond the numbers, this case is about building smarter ways to capture high-intent shoppers, optimize budgets dynamically, and create long-term value beyond immediate sales. A special shoutout to Antonio Rondelli for leading this case from the #dentsuRomania side and helping bring another strong local success story to the regional stage. 👏 Read more: https://lnkd.in/dNrKX2g7 #dentsuRomania #Criteo #TefalRomania #PerformanceMarketing #CommerceMedia #CriteoGO #AIAdvertising #ROAS #DigitalMedia #DataDrivenMarketing