Post by Denis Horvat

FROM A RETAILER TO A RETAIL BRAND! At 11teamsports Group we’ve always been more than a jersey shop. We thrive on evolution! That’s why, on our path to becoming a $1bn business, we are evolving from transactional retail to an experience-driven retail brand. Our goal? That consumers don’t just buy the right product, but: 1️⃣ Receive best-in-class service 2️⃣ Engage with storytelling that inspires 3️⃣ Co-create personalized products And, most importantly: FEEL PART OF OUR COMMUNITY. No matter if you are… ⚽ a kid at one of our 11TS Academy camps, 🏃‍♀️‍➡️ a runner joining a #Top4Running community run, 🏀 a member enjoying exclusive KICKZ.com GmbH perks, 🤾‍♀️ or a fan cheering at the Handball Championships via our #WePlay vertical We want to build experiences that last far beyond the checkout. Because we’re not just selling football gear. What we’re building 🏆 A multi-category offense: from grassroots events to pro clubs & end-consumers 🏭 A state-of-the-art operational backbone, enabling scale & brand identity internationally 🤳 A hyperlocal approach: customized jersey embellishments, local ambassador onboarding, and community-driven personalization 💻 A co-creation DNA: powered by data, CRM, and direct consumer feedback (DMs, locker room chats, comments matter more to us than anyampaigns) Who we co-create with 🙌 20,000+ teams across Europe 🦹 Thousands of athletes, players, coaches, parents & fans ⚽ Pro clubs like Hertha, Hoffenheim, Ulm, Bonn 🤝 Global brands: Nike, Adidas, On, Puma & more So yes, we still LOVE retail, but we are also so much more! Enjoy one great example (out of so many more categories & moments) of what Guillaume MATHIEU, Chris Patsch, Johannes Mulert & Robert Ippenberger together with their cross functional teams have been setting up! 👇

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