Post by Demi Driessen

Junior Design Strategist

🌙 What if people had to adapt to more nocturnal lifestyles? This speculative design question shaped my thesis project, Hyundai New Rhythms, a project I was fortunate to develop in collaboration with Hyundai Motor Europe Technical Center GmbH, and with which I proudly graduated this June. I’m deeply grateful to Eduardo Ramírez Cárcamo, Armand Nowak, Nico Munkler and Victor Andrean for their belief and guidance throughout this journey, as well as the design team, my professors, and classmates for their passion and support. As climate change intensifies extreme heat in Southern Europe, daily life could shift toward cooler nighttime hours. Hyundai New Rhythms explores how mobility might enhance well-being and emotional presence through adaptive lighting, ritual-based travel, and sensory rewilding. If you’re curious to see more, feel free to check out the project here: https://lnkd.in/eZZt9gfv Looking ahead, I’m excited to keep exploring how design can shape the future, and I’m open to new opportunities where I can contribute this perspective. Let’s connect!

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