Post by DeLucia Media

Two of my guys at Google Cloud Next '26 NEXT last week. Jake Hervey and Sean Sherrard are the relationship engine at WALTLabs...a Premier Google Partner helping companies optimize their cloud spend and AI infrastructure. They weren't there to collect swag. They were there to build the kind of trust that closes enterprise deals. Here's something I've noticed after years of working with their team: The companies winning in B2B tech aren't just building better products. They're showing up. Consistently. At the right rooms, the right events, the right conversations. Shaking hands. And when those conversations lead somewhere, you need content that holds up. Customer success stories. Executive presence. Proof that what you're selling actually works in the real world. That's what we build together. #GoogleCloud #B2BTech #ContentStrategy #WALTLabs #CloudAI