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What happens when 220 million out of 450 million online shoppers are Gen Z and younger? πŸ‘€ They don't just search. They research. They don't just browse. They compare. And they expect brands to keep up. In β€œPart 2” of β€œThe Consumer Chronicles,” a Deloitte series, Anand Ramanathan, Partner and Consumer Industry Leader, Deloitte India, and Roma Datta Chobey, Managing Director, Connected Consumer Commerce, Google India, explore how this generation is reshaping the way products are discovered, considered and chosen. πŸŽ™οΈ Missed β€œPart 1”? Catch up using the link below. And stay tuned for the next chapter as we unpack what these changing consumer journeys mean for the future of commerce. Link: https://delo.tt/6040B87pyA Google for Business India Praveen Govindu, Google for Business India #TheConsumerChronicles #FutureOfCommerce #ConsumerTrends #ConsumerBehaviour #DigitalCommerce #RetailInnovation #Retail #AI #CreatorEconomy #GenZ #DeloitteIndia

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