Post by Deloitte Digital

Does your product positioning truly reflect the value your customers experience? In the latest episode of Marketing Beyond, Alan Hart chats with Sjoerd Handgraaf, chief marketing officer of Sharetribe. They discuss how understanding your customers’ alternatives – not just from direct competitors, but any method they might use to solve the same problem—can transform your strategy and help your brand stand out. Listen in for practical strategies for creating brand value and identifying insights you can put to work immediately. https://lnkd.in/dGhtu2H6