Post by Deepak Batra

'Dick Pic For A Good Cause' campaign review: It's intriguing as well as stimulating to decipher how TBWA Paris has found a way to turn a notorious nuisance of men sending unsolicited pictures of their junk to women into a noble cause. With their "Dickpic-Diagnostic" campaign for CerHom, they've managed to cleverly hijack this social phenomenon and use it as a tool to raise awareness about testicular cancer and other STIs. Who knew that a simple picture could be so powerful? So go ahead, snap a pic of your crown jewel and send it over - for a good cause! Special Thanks to Jonathan Serog, Julia Montagu , Nina Fernandes, Benjamin marchal, Faustin Claverie, Julia Deshayes, Léna Monceau , Eléonore Berthier-Milot, Guillaume Rancurel Olivier JEROME Philippe ROUARD jc Movember and Sidney Bourgalle who unleashed a marketing masterpiece that left us all in awe! The Youtube video link manifests the modus operandi of the campaign: https://lnkd.in/dyARaGrS Click on the article below to peruse the takeaway from the campaign. #TesticularCancerAwareness #STDPrevention #HealthCommunication #HumorInMarketing #ViralMarketing Campaign India Movember