Post by Deeksha Venkatesan Raj

🚀 New Branding Project Launch – Lam Sport 🏸 I’m excited to share the branding work I recently completed for Lam Sport, a new professional-standard badminton court designed for passionate players and coaches. From the very beginning, our goal was clear: create a brand identity that feels professional, sleek, and active, while staying approachable and true to the sport. ✨ Process Highlights: Developed a strong brand identity system, including logo, colour palette, and typography. Designed both a symbol/icon version and a text-based logo for flexible use across merchandise, signage, and digital platforms. Centered the identity around court green tones, connoting growth, health, and reliability. Incorporated minimalist yet playful elements—like subtle racket and shuttle motifs—to reflect movement, energy, and passion for badminton. Created supporting business card and merchandise designs and guidance for consistent brand application across social media and print. The result is a professional yet welcoming brand identity that mirrors Lam Sport’s mission: to offer Olympic-level courts and facilities while building an inclusive, passionate badminton community. 🏸 Lam Sport is more than just a court, it’s a space to grow, stay active, and fuel passion for the game. #BrandDesign #LogoDesign #Badminton #SportsBranding #IdentityDesign #CreativeProcess