Post by DEBRA Hargrave

For years we've focused on websites, apps, email marketing and social media. But Meta's latest WhatsApp Business developments suggest the future customer journey may look very different. Imagine buying tickets, receiving event updates, accessing schedules, results, hospitality information, sponsor offers and customer support — all through one ongoing WhatsApp conversation. For events and brands, this isn't just customer service. It's a potential game changer for ticket sales, audience engagement, sponsorship activation and customer retention. Perhaps the next generation of marketing won't be measured by clicks. It will be measured by conversations. The future isn't orange. It's green. 💚 #WhatsAppBusiness #SportsMarketing #EventMarketing #CustomerExperience #Sponsorship #FanEngagement #AI #DigitalMarketing #EquestrianBusiness