Post by Debora Franzese

How can a company build a strong and lasting relationship with its customers? This was one of the key reflections that emerged during our meeting with Sandro Gastaldi, CFO and CEO at illy USA. As part of the "Minds Without Borders" project, supported by Camera di Commercio Caserta and Confindustria Caserta, we explored the Golden Circle model, understanding how successful companies are built not only around whatthey offer, but also around how they communicate and, above all, why they exist. Through the example of illy, we discovered how a clear purpose and strong values can create a distinctive brand identity. The company’s focus on quality, sustainability, and innovation represents the foundation of a strategy that allows illy to maintain its position as a premium brand while continuing to create value for its customers. An inspiring discussion that highlighted how authenticity, vision, and consistency are essential elements for building a successful and sustainable business over time. #MindsWithoutBorders #illy #BrandStrategy #Innovation #Sustainability #Leadership #BusinessValues #ProfessionalGrowth Camera di Commercio Caserta Confindustria Caserta