Post by De Beers Group

From on field to off-duty style, cricket stars bring natural diamonds into focus.   Natural diamonds are in the spotlight in India with a new campaign featuring leading men's cricket stars, Abhishek Sharma and Suryakumar Yadav.   The campaign leans into personal storytelling, bringing Suryakumar Yadav’s journey to life through a natural diamond piece — created in collaboration with Forevermark, this custom cricket-inspired diamond pendant celebrates a modern expression of masculinity. Alongside him, the campaign features Abhishek Sharma who has made diamonds a distinctive part of his signature look, both on and off the field.