Post by De Beers Group

A second piercing is more than a style choice, it can be a milestone in self-expression.   The Love from Dad campaign by De Beers India continues to celebrate a meaningful shift in jewellery gifting and ownership among a new generation of women. The campaign highlights the modern father-daughter relationship — one rooted in encouragement, independence and support as young women discover and celebrate their individuality.   Featuring renowned actor Pankaj Tripathi and his daughter Aashi, the film reflects on growing up and the moments that shape us, with natural diamonds serving as a lasting symbol of life's most meaningful milestones.

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