Post by Debasree Dasgupta

🚨 Brag Alert 🚨 #Absolut just pulled off what’s being called one of the best events of #TalesoftheCocktail2025 in #NewOrleans. 💬 “It was one of the best (events) of Tales of the Cocktail.” – Simon Ford 💬 “…the best drinks I’ve ever had at any event. Ever.” – Kate Gerwin Few things compare to seeing a bold idea go from sketchpad to showtime… and then watching it ignite feedback and conversations like this across the industry. When we dreamed up the Absolut Studio at Tales, we set ourselves a high bar: ✨ Be bold ✨ Be immersive ✨ Blend cocktails, creativity, and circularity in a way that felt playful, inspiring, and unmistakably Absolut. What came to life? Just… wow. 🤯 🍸 Luxury cocktails made from waste-based ingredients by #LikeMindedCreatures 💡 A chandelier crafted from 310 repurposed #Absolut bottles 👕 #Retiredmerch reborn as bespoke fashion 🔊 A #SpeakerSculpture built from vintage audio gear 🌳 Living trees from the set now replanted across #NewOrleans Every detail told a story of creative reuse — a reminder that #sustainability can (and should) be joyful, disruptive, and a little rebellious. 🎥 Don’t just take my word for it — see the magic in the video for yourself. And none of this would have been possible without my incredible team. Starting with Claes Ljungberg, whose passion and ambition made this happen, along with Kina Persson, Ricardo Dynan, Janis Schepers, and so many others who poured their creativity, grit, and heart into every detail. 🙌 To the 700+ guests, 2,500 cocktails, 17 original serves, and every brilliant mind who made this possible: THANK YOU. This is why I love what I do — because when creativity, culture, and cocktails collide, the ripple goes far beyond the glass. 🌍✨ #talesofcocktail #absolut #borntomix #absolutstudio Michael Holmes Monica Jungbeck Gaia Gilardini Josephine Li thomas eon Kevin de Graaf Annika Skohg Oishee Dutta Victor Mangematin Giancarlo Martins Bikram Bindra Camila U. Diego Dumont Elisabeth Groening-Wall Jason Tagg Christine Lin Linnea Österman Maria Bor Maxime H. Ned Paterson Viveka Söderbäck Tia Webb Ylva Lundberg Antea Primorac Katarina Axén Zuzanna Dziewiela Izette Kelly Rashi A. Ylva Lundberg Alla Kurasa Nina Plinta

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