Post by Dean Comeau
Copywriter & KoreanβEnglish Localization Specialist | Helping Korean brands write clear, natural English that converts
π§’λ§λ μ λλ νλ¦°ν μ΄ λ μλ€μ./More random shit on clothing.π§’ I was shocked when Google autocompleted my search for "Keep our" with "health the holiday". I was less shocked when presented with a wall of Korean sites. This cap appears to be made by the Korean brand Millo. I found a blog post showing how they include a card asking for an honest review after purchase. I can't comment on quality, comfort, or fit. But I can say this. Your catchphrase is nonsensical. Capitalizing "Our" and "The" but not "health" or "holiday" makes no sense. Good design can't fix bad English. If you use random English words just for looks, people will notice, and it will make your brand look unprofessional. Basic grammar and spelling rules matter for fashion brands just as much as they do for regular businesses. Thanks to "anonymous" for the pic. μ’μ μμ΄λμ΄λ μ λλ‘ λ μμ΄λ‘ μ λ¬λ λ λΉλ©λλ€. νκ΅ λΈλλμ μμ΄, μ κ° μμ°μ€λ½κ² λ§λ€μ΄ λ립λλ€. π© λ¬΄λ£ μλ΄ β https://lnkd.in/gcsMSs2t #BrandAudit #Copywriting #MarketingFail #BrandStrategy #KoreanBrands