Post by Dealerloop Technologies

Your cheapest next sale is already in your DMS. Re-engaging a past buyer can cost a fraction of chasing a new lead, per NADA figures reported by Auto Remarketing. But it won't happen on autopilot. Yahoo found 66% of Australian buyers now have no brand loyalty going in. The workshop is your best defence: good service brings owners back to buy again. So the question isn't how many leads you buy. It's whether you reach the owners you already have, first. Our latest article breaks down the numbers and what to do about them. #AutoRetail #DealerGrowth https://lnkd.in/gkjS9kAq