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‘#Swiss brand’, the book entirely dedicated to the world's most famous Swiss #inventions, tells the story of Riri and the birth of the #zipper. The volume traces more than 80 years of Riri’s history: the opening of the Mendrisio plant in 1936 by the brilliant founder Martin O. Winterhalter, the sponsorship of the Alinghi team during the 2003 America’s Cup, the winning of the ‘Swiss Technology Award’ in 2004, thanks to the Storm Zip, the celebrations for the brand’s 80° birthday in 2016 and the most recent acquisitions. A special thanks to Roland J. Mueller, who edited the volume, and to our press agency Menabò Group!