Post by DAZN

Today, DAZN announced its agreement to acquire ViewLift, which will enhance how sports fans in the US watch and connect with their teams. Across the country, fans are feeling the impact of a rapidly evolving sports media landscape. Traditional models are shifting, access can be fragmented, and finding the right game at the right moment isn’t always simple. Fans want reliable, high‑quality viewing to watch their hometown teams, with experiences built around their habits. By bringing ViewLift into the DAZN family, we will invest directly in solving that challenge. ViewLift is deeply embedded in news, media, entertainment, and US professional sports, already supporting teams across the NBA, NHL, and MLB, as well as leagues, to power direct‑to‑fan streaming and digital experiences. Combined with DAZN’s innovative built‑for‑sport platform and global footprint, we’ll create a strong foundation for teams to reach their fans with seamless access to the sports they love. We’re looking forward to welcoming the ViewLift team to DAZN Group as we continue building the global home of sport.