Post by David Wheldon OBE

Name: "I broke a whole farm, I would say." That's how my next Better Marketing podcast guest describes b
Uploaded: 2026-06-30T16:16:53.441Z
Channel: David Wheldon OBE
Description: "I broke a whole farm, I would say." That's how my next Better Marketing podcast guest describes building a consumer-first marketing culture inside a company that used to be run by scientists. Comin

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"I broke a whole farm, I would say." That's how my next Better Marketing podcast guest describes building a consumer-first marketing culture inside a company that used to be run by scientists. Coming up on 1 July is Alberto Hernandez, Chief Growth Officer at Opella. We cover the challenger mindset behind that shift, why curiosity has to lead to action, and how the B Corp certification creates purpose and productive discomfort. If you haven't subscribed to the @WFA Better Marketing Podcast, now is the time: https://lnkd.in/dT_PDFui

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