Post by David Wardell

Mailchimp reports average open rates of around 98%, with most messages read within minutes of arriving. It’s simple, reliable, and it lands even when other channels don’t. But traditional SMS has a problem: once it’s read, that flat text doesn’t hold attention — and it leaves you completely blind to real engagement. Enter RCS (Rich Communication Services). RCS brings the power of a modern mobile app straight into the native text inbox: 🛡️ Verified branding 👆 Interactive quick‑reply buttons 🖼️ High‑res images 📅 Calendar booking 🤝 Two‑way journeys that actually feel human It’s also quickly becoming a more cost‑effective alternative to WhatsApp for branded business messaging. We’ve just published a guide to SMS vs. RCS — breaking down why this shift is happening now and how it’s reshaping customer journeys. 👉 Read the full guide here https://lnkd.in/ewyxi9yJ #RCS #SMS #BusinessMessaging #CustomerExperience #B2BTech #EvokeTelecom