Post by Datamatics

Their CRM was supposed to connect the business. Instead, it was quietly breaking it. 🚛 North America's leading LTL freight carrier had invested in Salesforce but gaps in functionality, limited internal support, and rising usage pressures meant their teams had stopped trusting it. Sales and service were working around the system instead of through it. That's not a technology problem. That's a business risk. They partnered with Datamatics to go Deep in Digital and fix it without missing a beat of business continuity. The latest #DatamaticsThoughtPod unpacks how: 🔹 A full assessment uncovered exactly where Salesforce was failing and why 🔹 Sales Cloud & Service Cloud enhanced with seamless integrations across IBM i, Azure, Power BI & more 🔹 A centralized CRM that teams actually adopted reducing manual effort and driving smarter decisions A CRM is only as powerful as the trust your teams place in it. ⚡ 🎧 Listen Now 👇 https://lnkd.in/dSvMgBW6 #Salesforce #LTL #FreightLogistics #CRM #SalesCloud #DigitalTransformation #Datamatics #DeepInDigital #DatamaticsThoughtPod