Post by Databricks

Today, Databricks and Adobe are taking a significant step forward in our strategic partnership, releasing three new capabilities that make Databricks data directly actionable in Adobe Experience Platform (AEP) without moving or duplicating data between systems. • Delta Sharing for AEP enables zero-copy access to governed Databricks data without pipelines or delay, so marketers can build more personalized audiences and campaigns using their first-party data • Databricks Genie connection with Adobe Marketing Agent (via MCP) allows Adobe users to query their Databricks data in natural language without leaving AEP • An upcoming Adobe Marketing Agent beta release for the Databricks Marketplace enables Databricks agents to incorporate AEP audience insights for use cases like closed-loop attribution and campaign performance If you're at Adobe Summit, visit the Adobe AI Zone or Databricks at Booth #548 to see the new integrations in action. https://lnkd.in/gDcEyRXX