Post by Dario C.

We like, we comment, we share. The self-celebratory posts of brands and figures of authority move through us like reflex. Something older than choice.The same ancient instinct that drives us toward those who hold power. That instinct, multiplied across millions of users, becomes architecture. The powerful grow because thousands amplify their content freely, willingly. In return: Something subtler, The feeling of mattering; Of being on the right side. The algorithm rewards engagement and recruits others to do the same. No one is forced. Everyone participates. Our social networks are Big Tech's training facilities engineered to condition behavior one interaction at a time, using our own biology as the lever. We show up every day convinced we are the ones getting stronger. We are not pushed toward the light. We fly there ourselves, convinced we are getting warm, but we are the fuel. #followthealgorithm

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