Post by Daria Kashurina 🔜 ChinaJoy

Founding CMO | B2B SaaS | Payments × Hospitality | Scaling to $8B with clear, creative go-to-market | AI-native marketing | Mom of 3

13 minutes to kick-off. The World Cup final is almost here ⚽️🏆I’ve never called myself a football fan… but never say never. Somehow, I’m now first in line for the new Real Madrid drop, admiring Barça’s bold pink-fuchsia kit, checking out the latest Panini cards, and bringing home a pair of top-class boots recommended by football experts in Japan. I may not know every formation, transfer rumour or offside call, but I’m fully enjoying everything around the beautiful game: the kits, the boots, the collectibles, the brand battles, the matchday hype and the incredible marketing. Football is so much bigger than 90 minutes on the pitch. It’s fashion, culture, identity, storytelling and community. And maybe it’s also the perfect way to bring Gen Alpha and us “old dinosaurs” onto the same team 🦖⚽️Looks like I might be catching the football bug after all.Now, let’s see who turns up on the biggest stage. Game on! #WorldCupFinal #Football #TheBeautifulGame #Matchday #SportsMarketing #FootballCulture #GenAlpha #BrandMarketing

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