Post by Dan Pontefract

A few weeks ago, I noticed a change on LinkedIn. I thought I was being penalized. In a way, I think I am. According to Tim S Dodd 🚀, LinkedIn's algorithm has been switched from a network-based model to an interest-based model. That is, unless the content or thoughts you serve up are of interest to people, it will not be shown to a wider audience. Tim points out how LinkedIn is serving up your content: ➟ Quality. It filters low-effort and spam-pattern posts before they ever get distribution. ➟ The first 60 minutes. It tests your post on a small slice of your audience. How that group engages decides whether it goes wider. ➟ Relevance and expertise. It matches your post to people who care about that exact topic, and it rewards you for posting consistently about a focused set of subjects. So, for someone like me, who dips in and out of a wide range of leadership and culture strategy topics, it seems I will be penalized. If relevance and experience are indeed the criteria, what if you have a vast array of topics that you want to opine on and share? I don't know. I don't have the answers, but I do know that whatever I've been serving up over the past few weeks is being seen by 80% fewer people. Maybe LinkedIn thinks I'm an idiot. More about Tim's thoughts here: https://lnkd.in/dtnh9m8Z