Post by Danone

Didier Drogba joins the Iron Up Program as a new ambassador! We are proud to announce a new partnership between Danone and Didier Drogba, who is joining Danone in the fight against childhood iron deficiency anemia, one of the most widespread and preventable health challenges affecting 1 out of 3 young children in Africa*.    This partnership builds on Danone’s longstanding commitment to bringing health through food to families across Africa, at every stage. Supported as well by our belief in the power of sport as a force for health, inspiration and social progress. As one of the continent’s most respected sports icons and a longstanding advocate for health and social progress, Didier Drogba brings an authentic and influential voice that resonates deeply with families, caregivers and communities across the continent. By partnering with Didier Drogba through our Iron Up program - Danone’s global initiative to address childhood iron deficiency anemia- we aim to raise awareness at scale, inspire positive change, and highlight the importance of adapted, iron‑rich nutrition. Through solutions such as Phosphatine® with its Ferbiotik blend, we are committed to helping every child grow, learn, and reach their full potential. *World Health Organization. Anemia in women and children (WHO 2019).