Post by Daniel Pearson

After 2.5 years leading a team at the centre of Zalando’s first major move into inspiration and entertainment content, I’m excited to be starting a new role as Head of Content Experimentation at Zalando. I’ve spent most of that time building Stories on Zalando (https://lnkd.in/daxZkvNm), overseeing content strategy and operations with incredible internal creative and product teams as well as our partners at Highsnobiety, collaborating with some exceptional talent along the way. As the experience matured, my focus shifted to understanding what content truly drives meaningful engagement on-site — and how we make smarter investment and performance decisions across all formats. Looking ahead to 2026, that focus widens further: how we build and sustain new audiences around key categories like football (including our official partnership with the DFB) and running — and do so in a more connected way across social and offsite. Huge thanks to my lead Moritz Kettler (and before that the amazing Ellis Jones) for the trust and support, and to my colleagues Barbara Dabrowska Dominik Valtin Julia Knolle Ludmila Dao-Ngoc for the guidance and inspiration. But the biggest thanks to my team, past and present, who make me look good every single day: Hayley Morgan Dmitriy M. Soo Zee Kim, Mansoor Munawar Shannon Besim Cora Catford Molly Gosewich Nayeun (Nay) K. Lucas Pantoja Kathryn O'Regan Julia Carevic Sarah Zuccherato Rafa de Zuloaga Soler Federica Teresa Catanzaro Aldo Mazzilli