Post by Danielle Long

Melbourne-born luggage brand July has experienced massive growth in the seven years since it launched. With international sales accounting for a significant portion of the brands growth, July is launching retail stores in Asia, while also focusing on its US market to keep powering its global growth. More here:  https://lnkd.in/gUTq46sT Payments system Square wants to bolster its local presence targeting neighbourhood businesses with a new campaign starring Aussie stars Naomi Watts, Daniel Ricciardo and Mick Fanning.  https://lnkd.in/gK6e8sAE Brand characters grow more valuable over time, yet for reasons unknown, very few brands use them. Ogilvy’s Fran Clayton argues its time to trade safe, generic campaigns for the power of the protagonist in this excellent article - with a wonderfully punny headline.  https://lnkd.in/g799NVBy #TheGrowthAgenda The Australian Advertising Council Australia Athan Didaskalou Rebecca Tilly Stacey Lowther