Post by Daniel Jordi

Last week I had a meeting with the owner of a 50-person IT services company in Zurich. He has been trying to make outreach work for two years. Two different lead-gen agencies. Two years of wasting money. And almost nothing to show for it. At some point he looked at me, half frustrated and half exhausted, and asked: "Why is this so hard?" So I asked him to walk me through what they had actually done. And as he shared, it became very clear why none of it had worked. Read the article below to find out why none of it worked, and what does 👇 Benjamin Kocher Michele Spinelli Ueli Banholzer Thomas Niffeler Charlotte Haupt Julian Deb Christian Calabro Reto Lanfranchi Nicolas Witt Michel de Dálnok