Post by Daniel Bacelic

Just returned from Claroty's Sales Kickoff 2026, and I have to say — the energy, the vision, and the urgency in the room were unlike anything I've seen in a while. 🚀 Yaniv Vardi set the tone from the opening keynote: we are at an inflection point for cyber-physical systems (CPS) security, and the stakes have never been higher. Nation-state actors are no longer just stealing data — they're targeting the systems that keep our hospitals running, our power grids online, and our supply chains moving. A few things that stood out for me: 🔹 The market is massive and accelerating — $34B today, growing toward $185B. Every industry, every geography will need CPS protection. The question is who gets there first. 🔹 AI is changing everything — and not just the AI we see on screens. Physical AI — autonomous robots, surgical systems, smart infrastructure — is expanding the attack surface exponentially. Claroty's answer? Becoming the first AI-native CPS protection platform, with a proprietary LLM trained on tens of millions of real-world asset data points. 🔹 CISOs don't want more tools. They want programs. The shift to consultative, outcome-driven selling resonated deeply. Reducing risk, meeting compliance, and improving operational resilience — that's what matters to the CISO. 🔹 Partnerships are a strategic priority — and as someone representing Amazon Web Services (AWS), it was great to hear alliances called out explicitly as a key growth lever. The alignment between Claroty's platform ambitions and what AWS brings to the table — cloud infrastructure, AI/ML, Marketplace, public sector reach — is a real opportunity we're actively building on. Excited for what 2026 holds. The market is ready. The platform is ready. Let's go. 💪 #CyberSecurity #CPS #OTSecurity #CriticalInfrastructure #AWS #CloudSecurity #AIinSecurity #Claroty #awsomevoices Akash Patel Natalia Dorosh, MBA Nick Haan